Getting inspired by an influencer or, even better, partnering with an influencer, and created never-before-seen content that sparks new conversations is the way to start establishing yourself as an influencer, too. They’ll Help You Trail Blazeħ0% of people want to learn about products through content instead of advertising, but that number drops significantly if you’re parroting the same words as everyone else. Keeping a pulse on the content your industry craves will help you tailor your content to meet their demand, which in turn can boost your conversions by anywhere from 3–10x. Without a well-developed audience, it’s tough to know what your customers really want from your content. No wonder 74% of marketers rely on Influence Marketing. By paying attention to what they say, you’ll keep abreast of the latest trends in your industry. It’s easy to get lost in the fluff content floating around the web, but key influencers tend to be choosier with the information they endorse-that’s how they earned their audience’s trust in the first place. They Help You Keep up with Current Trends Only 22% of customers trust ads and 27% trust branded content, whereas 51% trust an influencer’s endorsement.ģ. Not only do influencer audiences inherently trust their advice, but they’re also more receptive to content from a human being (as opposed to a brand). While you need to be playing the long game of building trust and winning leads through content marketing, earning the advocacy of a key influencer might jumpstart your following. They Have Huge Reachĩ0% of the impact online stems from just 3% of social media users. Here’s five reasons why it pays to win new leads through an influencer (with supporting stats by Hive): 1. Inbound marketing is always about your customers, but sometimes the best way to connect with the people who haven’t heard about your business isn’t to approach them directly. In this post, we’ll look at the basics of influencer targeting and the tools you need to keep up in our noisy digital landscape. The person at the center of the biggest ripples is someone we call an influencer-someone recognized as an authority in their niche, whose thoughts and opinions spread like wildfire through the thousands, or even millions, of people who follow them.Ī single word of endorsement from a prominent influencer might mean thousands of new hits to your website and hundreds of leads, whereas a scathing review might mean a staggering drop in your followers. When people find content they’re interested in, they repost, reblog, and retweet it, sending it rippling from person to person in their social sphere. The worst thing about social media is also the best thing about social media-it allows information to spread like never before. The social media world is evolving so quickly, you’d have to be superhuman to keep up. Every minute of every day, people send over 347,000 new tweets on Twitter, post almost 50,000 photos to Instagram, upload 300+ hours of video to YouTube and share over 31 million posts on Facebook.